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JACK DANIEL'S

W 1864 roku Jasper Newton Daniel znany szerzej jako Jack Daniel zaczął pracować jako sprzedawca w sklepie na posiadłości rodziny Call. Nikt nie wiedział, że sklep był jedynie wymówką do pędzenia bimbru. Daniel Houston Call, luterański pastor spostrzegł wielkie ambicje młodego Jacka. Z pomocą jednego ze swoich niewolników Nathana “Nearest” Green, postanowił uczyć chłopaka gorzelnictwa. Z czasem trunek tworzony przez powyższych Panów zyskał na popularności. Naturalnym koleją rzeczy było stworzenie nowej destylarni, która nazywała się Daniel & Call Distillery No. 7, District #4. Później zmienione na No 16, District #5. Po kilku latach wieści o tej whisky rozniosły się po całym kraju. Pastor Call musiał podjąć poważną decyzję, musiał wybrać między kongregacją, a byciem gorzelnikiem. Postawił na duchowe życie, a swoje udziały w firmie sprzedał Jackowi.  W 1866 roku Jack Daniels Distillery zostało pierwszą oficjalnie zarejestrowaną destylarnia na terenie Stanów Zjednoczonych Ameryki. W tym roku Jack również zakupił sławne Cave Spring Hollow, źródło wody, na której bazują destylaty. 

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Pewnego popołudnia 1906 roku sfrustrowany Jack nie potrafił otworzyć swojego sejfu, by odreagować kopnął w niego z całej siły przez co doznał urazu palców u stopy. Wtedy nie wiedział, że ten uraz odbierze mu życie. W 1907 roku w obawie o swoje zdrowie Jack pozostawia swoją ziemię i destylarnie w rękach siostrzeńca Lem Motlow-a. Jasper Newton “Jack” Daniel zmarł 9 października 1911 roku na sepsę. Nowym mistrzem gorzelnictwa zostaję młodszy brat Lema, Jess Motlow. Niestety 16 stycznia 1919 roku ratyfikowano 18. poprawkę konstytucji USA, nastąpiła prohibicja. Przewodniczący produkcji whisky nie mógł legalnie sprzedawać swojej whisky, co skutkowało pozostawieniem beczek na dłuższe starzenie w magazynach w Birmingham, Cincinnati oraz St. Louis. Po 14 latach płynne szczęście znów wypłynęło na ulicę USA, 21. poprawka konstutycji uchyliła wcześniejszą, przez co zniesiono zakaz sprzedaży alkoholu. Ze względu na duże zapotrzebowanie na jakościowe surowce do produkcji whisky, produkcja Jacka Daniel’s została wstrzymana na kolejne lata. W latach 1942-1946 wniesiono zakaz produkcji whisky ze względu na II wojnę światową. Dopiero w 1947 roku ponowiono destylację trunku, było to uwarunkowane możliwością zakupu jakościowej kukurydzy. Tego samego roku zmarł Lem Motlow, zostawiając dobytek dzieciom. W 1956 roku firma została sprzedana do Brown-Forman Corporation. The Jack Daniel’s Distillery została przyjęta do National Register of Historic Places w 1972 roku. Jest to oficjalny rejestr zasobów kulturowych Stanów Zjednoczonych, który chroni historyczne miejsca. Od lat 50. XX wieku Jack Daniel’s pełni dużą rolę w środowisku kulturowym, niektórzy uważają, że stał się ikoną oraz nieodłącznym elementem dobrej zabawy. Gorzelnia ta dopiero od lat 90. XX wieku zaczęła wprowadzać nowe produkty do swojego portfolio. 

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